The Framework Convention Alliance for Tobacco Control

Strategic Plan

In January 2016, FCA adopted a plan called Framework Convention Alliance: 2020 Strategy.

Building on FCA's Strategic Plan 2014-17, the new strategy is designed to assist the Conference of the Parties to the WHO Framework Convention on Tobacco Control (FCTC) take the treaty to the next step in its development: accelerating implementation of tobacco control measures at country level. 

The 2020 Strategy outlines FCA's four pillars of action:

  1. Building political pressure in and between countries for swift action;
  2. Holding governments accountable to their FCTC obligations;
  3. Embedding support and cooperation in the convention;
  4. Deepening FCTC integration into international systems.

Read the full 2020 Strategy

FCA's mission

Our mission is to help develop and implement the FCTC as the basis for effective global tobacco control.

FCA's values

Our values reflect the ethos of the FCA and its members - the beliefs that underpin our activities and behaviour. We have six core values:

  • Societal change - we are dedicated to serving the interest of the public, campaigning to change society.
  • Action oriented, Valuing Effectiveness - we believe in being results oriented, responsive, innovative, and creative in achieving the FCA mission. We strive to constantly learn and to seek ways to improve our work and impact.
  • Diversity - we strive to be inclusive, diverse, representative and gender sensitive.
  • Collective approach - we value unity, cooperation, and collaboration based on collective trust; where everyone is respected and has something to contribute and every member organization has equal rights.
  • Consensus building and democratic - we strive for consensus in decision making, valuing a participatory and inclusive approach.
  • Accountability - we believe in transparency and accountability.
  • Avoiding conflict of interest: We believe that there is a fundamental and irreconcilable conflict between the tobacco industry's interests and public health policy interests.

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