The Framework Convention Alliance for Tobacco Control

Advertising, Promotion and Sponsorship: The Work of the Conference of the Parties

Guidelines for implementation of Article 13

At its third session in November 2008, the Conference of the Parties (COP) adopted guidelines for implementation of Article 13 of the Framework Convention on Tobacco Control (FCTC). The guidelines are for tobacco advertising, promotion and sponsorship (decision FCTC/COP3 (12)).

Download: the guidelines from the WHO website (PDF 137kb)

Work from past meetings

Comprehensive draft guidelines for implementation of Article 13 were developed by a working group established by the second session of the COP (Bangkok, Thailand , 30 June – 6 July 2007). The working group, which met twice in the period between the second and third sessions of the COP (Helsinki, Finland, 27-29 November 2007 and New Delhi, India, 31 March – 2 April 2008), was led by the European Community, Finland, and India as key facilitators, with partner Parties from all six WHO regions. Civil society experts nominated by the Framework Convention Alliance (FCA) participated in the working group meetings as observers.

International cooperative measures

The importance of international cooperation to address cross-border tobacco advertising, promotion and sponsorship is recognized in Articles 13.7 and 13.8. At its first session (Geneva, Switzerland, 6-17 February 2006), the COP reiterated that international collaboration for a comprehensive ban on cross-border advertising, promotion and sponsorship is an important area of tobacco control, and decided to establish an expert group to prepare a template for a protocol on cross-border advertising, promotion and sponsorship.

The expert group, which met twice in the period between the first and second sessions of the COP (Geneva, 13-15 September 2006 and Agra, India, 16-18 November 2006) comprised experts in public health, telecommunications/informatics, justice/law enforcement, and trade/customs from all six WHO regions. Civil society experts nominated by the FCA participated in the meetings as observers. The expert group submitted its report and protocol template to the second session of the COP.

The working group on Article 13 established by the second session of the COP has developed, in accordance with the COP decision, recommendations on key elements of a protocol and other measures that would contribute to the elimination of cross-border tobacco advertising, promotion and sponsorship, taking into account the report of the expert group on cross-border advertising, promotion and sponsorship.

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