The Framework Convention Alliance for Tobacco Control

Media Releases

FCA joins Action/2015 push for global health measures

The video

“We have an opportunity to change history. Health must become a priority. The time is now,” said FCA global members in the video. It stresses that world leaders must raise their ambitions for humanity, but to make that happen, people everywhere must first raise their voices.

The FCA's video joins the many activities organisations are taking part in around the world to launch Action/2015 on 15 January 2015.

FCA and Action/2015

The Action/2015 campaign will pressure world leaders to produce ambitious goals this year to target poverty, inequality, environmental destruction and human development.

In September 2015 the United Nations General Assembly will finalise the Sustainable Development Goals (SDGs) that will replace the Millennium Development Goals. 

FCA wants global leaders to ensure that the WHO Framework Convention on Tobacco Control (FCTC) is included in the SDGs.

Tobacco control and Action/2015

Health is an integral part of sustainable development and must be prioritised in the post-2015 development agenda. For example, tobacco use killed 100 million people in the 20th century and, if trends do not change, tobacco will be responsible for the deaths of 1 billion people by 2099.

Most of those projected deaths will occur in low and middle-income countries, now the target of the tobacco industry, which has shifted its efforts to recruit new smokers.

There is a way to prevent these hundreds of millions of premature tobacco-related deaths: governments can implement the FCTC.

The FCTC has 179 Parties, representing nearly 90% of the world’s people, and contains measures that are proven to reduce tobacco use at a very low cost. Implementing the FCTC is recognised as the best of the ‘best buys’ for tackling the fast-rising epidemic of non-communicable diseases (NCDs), which cause nearly 2/3 of global deaths.

In particular, the FCTC’s measures include raising tobacco taxes, a win-win solution for health, development and governments. Higher taxes lead to reduced tobacco consumption, in turn cutting the diseases and deaths caused by tobacco use. Increased taxes also generate revenue for cash-strapped governments.

More information

 If you are interested in getting involved and need any assistance, or want more information on this campaign, contact Shana Narula, Post-2015 Campaign Coordinator - narulas(at)

Share This