The Framework Convention Alliance for Tobacco Control

More countries using large pictorial health warnings

Pictorial health warningLarger picture health warnings on tobacco products are becoming an increasing trend, according to a new report released during COP-4 by tobacco control groups.

The report, Cigarette Package Health Warnings: International Status Report, provides an international overview ranking 175 countries/jurisdictions based on warning size, and lists those that have finalised requirements for picture warnings. Regional breakdowns are also included. The report lists sizes on both the package front and back, recognising that the front is more important due to greater visibility.

The report found that 39 countries/jurisdictions have required picture warnings and many more countries are in the process of doing so.

The report also found that:
•    Uruguay  has the largest warnings in the world, covering 80% of the front and back of packages.
•    While Honduras has also adopted a law to require 80% warnings, the picture-based messages have not been finalised.   
•    There are now 32 countries/jurisdictions that require warnings to cover at least 50% (on average) of the package front and back, and at least 95 requiring a minimum size (on average) of at least 30%.   

The Canadian Cancer Society prepared the report, in collaboration with the Framework Convention Alliance (FCA). The Campaign for Tobacco-Free Kids provided financial support for the Spanish and French translations.  

More information, and download the report here


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