The Framework Convention Alliance for Tobacco Control

Flavoured tobacco products around the world

A flavoured US cigarette pack.Articles 9 and 10

Tobacco flavourings are an increasingly important part of tobacco industry marketing, particularly to young people. Flavourings enhance attractiveness, encourage youth initiation, and discourage cessation.

This issue, which is covered by the Article 9/10 guidelines of the WHO’s Framework Convention on Tobacco Control (FCTC), will be addressed at the upcoming Fourth Conference of the Parties. View images of some flavoured tobacco products and advertising from around the world.

Click an image to see the full caption.

The guidelines suggest that countries “restrict or prohibit” tobacco flavourings because of their attraction for potential smokers.

This recommendation is receiving considerable opposition from the tobacco industry.

More information

On tobacco flavourings


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