The Framework Convention Alliance for Tobacco Control

Flavoured tobacco products around the world

A flavoured US cigarette pack.Articles 9 and 10

Tobacco flavourings are an increasingly important part of tobacco industry marketing, particularly to young people. Flavourings enhance attractiveness, encourage youth initiation, and discourage cessation.

This issue, which is covered by the Article 9/10 guidelines of the WHO’s Framework Convention on Tobacco Control (FCTC), will be addressed at the upcoming Fourth Conference of the Parties. View images of some flavoured tobacco products and advertising from around the world.

Brazil backs tobacco product regulations

Articles 9 and 10

Brazil has announced it will support positive measures to reduce tobacco consumption during the fourth Conference of the Parties (COP-4).

Among the measures the country will support is the prohibition of tobacco flavours and Burley tobacco. However, the Brazilian government will suggest that every country upholds the ban as the way they think best.

Growers' association attacks FCA

It appears that Framework Convention Alliance's (FCA) advocacy on behalf of draft guidelines to control the tobacco flavourings that make cigarettes more palatable, including to potential young smokers, has got under the skin of an organisation with links to the tobacco industry.

The guidelines on Articles 9/10 of the global tobacco treaty, the FCTC, will be discussed by the Conference of the Parties in Uruguay in November. The guidelines suggest that countries “restrict or prohibit” tobacco flavourings because of their attraction for potential smokers. But the International Tobacco Growers Association (ITGA), which says it represents “millions” of farmers, has mounted a campaign characterising the guidelines as an attempt to ban various types of tobacco, particularly burley. The impact, it says would put millions of farmers out of business.