The Framework Convention Alliance for Tobacco Control

Australia defeats Big Tobacco's challenge!

Eg of Aus plain packaging 200411Example of Australia's plain packaging (c) Gov. of AustraliaAustralia's High Court on Wednesday rejected a challenge by the tobacco industry of a new law on plain packaging of cigarettes.

The decision means that as of 1 December 2012 all tobacco sold in the country will be in the same colour packages, without logos or other brand markings.

“This is a important victory for global tobacco control,” said FCA Director Laurent Huber.

“It upholds the right of national governments to protect the health of their citizens, and it will also encourage governments that have been reluctant to implement the measures in the WHO Framework Convention on Tobacco Control (FCTC) because of threats from the tobacco industry.”

Plain packaging is included in the FCTC, the world's first modern-day public health treaty. Guidelines to Article 11 on packaging and labelling of tobacco products state: 'Parties should consider adopting measures to restrict or prohibit the use of logos, colours, brand images or promotional information on packaging other than brand names and product names displayed in a standard colour and font style (plain packaging).'

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