The Framework Convention Alliance for Tobacco Control

Madagascar gets graphic warning labels

Madagascar has become the third country in Africa and at least the 46th country/ jurisdiction in the world to require picture-based health warnings for tobacco packages.

The Interministerial Decision was approved on 30 September 2011. It will require picture health warnings on packages of cigarettes and some other tobacco products. The warnings will have to cover 65 percent of the front and back of packages, with the picture on the front and a text message on the back.

The size of the warning, including the border, will exceed 75 percent of the front and back of packages.

The text of the warnings will be in Malagasy.

Madagascar joins Djibouti and Mauritius as African countries that require picture warnings. In the WHO AFRO Region only Mauritius and Madagascar legislate picture warnings: Djibouti is in the Eastern Mediterranean Region (EMRO).

The Madagascar warnings are to appear on packages 180 days after the Interministerial Decision is published in the Official Journal, which should be about April 2012.

Terms such as "light", "ultra-light", "mild" and "flavoured" are prohibited on packages. Cigarette cases are also prohibited.

The Interministerial Decision (including images) and the related Decree can be seen at either of these sites:

http://www.smoke-free.ca/warnings/Madagascar.htm

http://www.tobaccolabels.ca/healthwarningimages/country/madagascar

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