Why have a treaty? |
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The treaty (Framework Convention on Tobacco Control) was developed in response to the world’s tobacco epidemic and it reaffirms the right of all people to the highest standard of health. Worldwide, there are about 5 million deaths annually due to tobacco-related disease, with the balance split roughly between developed and developing countries. If trends continue, by 2030 this figure will increase to 10 million deaths each year, with 70 per cent of these lives lost in developing countries.The tobacco epidemic has spread globally through many complex factors with cross-border effects, including trade liberalization and direct foreign investment. Other factors such as global marketing, transnational tobacco advertising, promotion and sponsorship, and the international movement of contraband and counterfeit cigarettes have also led to the explosive increase in tobacco use. Faced with increasing regulation and greater awareness of smoking health risks in a many developed countries, tobacco multinationals are searching for more markets in developing countries. What the treaty requires The treaty calls for parties to the convention to: • enact and undertake comprehensive bans on tobacco advertising, promotion and sponsorship;
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