The Framework Convention Alliance for Tobacco Control

Civil society shaping tobacco control in the Caribbean

The cover photo of the Caribbean reportAround the world the challenges faced by tobacco control advocates are similar: accessing funding and other resources, influencing policy makers, the tobacco industry, the tobacco industry and the tobacco industry.

This is why it’s always useful to learn about routes that colleagues have taken to overcome these barriers. The Jamaica Coalition for Tobacco Control (JCTC) and the Healthy Caribbean Coalition (HCC) have recently published a document full of such experiences and advice, designed to assist those working in tobacco control and in the broader fight against non-communicable diseases (NCDs).

In an objective, understated tone, the report, Civil-society led tobacco control advocacy in the Caribbean: Experiences from The Jamaica Coalition for Tobacco Control, advises advocates to take a long-term approach: “It is interesting to note that despite funding to support tobacco control, advocacy effort for policy is invariably a long and arduous process.  As in Jamaica’s case, it may take years for advocacy efforts to bear fruit via policy development and implementation."

Funding the watchdogs

HCC President Sir Trevor Hassell, doesn’t underestimate the task either: “Perhaps  most  challenging  for  Caribbean  civil society organisations (CSOs)  is  fulfilling the role of watchdog and holding governments and industry accountable to their commitments, while at the same time finding consistent funding sources – whether local or  international – in  order  to  fulfil  their  mandate. “  

Despite such hurdles, CSOs in the Caribbean – as in all regions – have been instrumental in advancing tobacco control, documents the report:

In Jamaica in 2011, vigorous CSO advocacy was a strong factor in the government’s decision to shelve their involvement in plans to increase tobacco production (with support from the tobacco industry).

Partners in Suriname

CSO advocacy was also instrumental in 2013 in Suriname, when their collective voice, in partnership with the local government, prevented tobacco industry interference from halting the passage of tobacco control legislation. CSOs also help mobilise local communities to develop and implement policies and programmes that shape social norms, so that tobacco use becomes less desirable, less acceptable and less accessible.

Despite these and other successes, challenges remain, suggests the report:

  • The need to bring together diverse social groups into effective networks and coalitions
  • Investment in CSOs is needed to ensure they have the technical and financial capacity to lead effective multi-sectoral tobacco control campaigns which support the implementation of tobacco control legislation, in particular in support of Article 8 (smoke-free spaces), Article 11 (picture health warnings on cigarette packs) and Article 13 tobacco advertising, promotion and sponsorship (TAPS).
  • Avoiding conflicts of interests that could mar their image is also critical. Examples include receiving funds from the tobacco industry or other industries such as those producing alcohol, unhealthy foods and pharmaceutical companies, among others.

Of course, the great threat remains unchanged: “In the Caribbean, the tobacco industry markets and promotes its products to low-income populations, women, and young people, while implementing aggressive strategies against tobacco control policies. In some territories there are fears that governments are actually benefitting financially from relationships with the tobacco industry, which in turn may lead to delays in the ratification and implementation of the FCTC."

Exorbitant industry profits

One of the tactics suggested to counter the industry: “Advocates should not tire of presenting the evidence of the exorbitant profits made from the  sale  of  tobacco  products  despite  the  tobacco  controls  put  in  place.  It is also well documented that the tobacco taxes paid to governments are miniscule compared to the direct and indirect cost of treating tobacco-related illnesses.”

Many more lessons learned can be found in the 164 pages of narrative and appendices, including a framework for advocacy in the region and steps to build a tobacco control coalition.

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