The Framework Convention Alliance for Tobacco Control

How do you sell death?

Millions of the tobacco industry’s customers die from tobacco related disease or quit, and the industry must replace them to survive.

This report covers the tobacco industry’s tactics in making smoking socially acceptable while also undermining tobacco’s health consequences.

The report was developed by the American Cancer Society, the Framework Convention Alliance and the Campaign for Tobacco-Free Kids.

This report is useful for those advocating the implementation of bans on tobacco advertising, promotion and sponsorship. Share these fact sheets with media, policy-makers and other key decision-makers.  

Download report in English

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