The Framework Convention Alliance for Tobacco Control

Images essential in tobacco health warnings

Pictorial tobacco warning labels are essential for communicating health risks to smokers, a report by the International Tobacco Control Policy Evaluation Project (the ITC Project) has found.

The report, FCTC Article 11 Tobacco Warning Labels, found that graphic pictorial warnings were more effective than text only warnings because they: are more noticeable; increase thoughts about the harms of smoking; have more impact on smokers; and lead to more smokers quitting or intending to quit smoking. Read full story.

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