The Framework Convention Alliance for Tobacco Control

World No Tobacco Day 2014: Raising tobacco taxes a win-win for governments

Take a look at the World No Tobacco Day (WNTD) image slideshow below to see how FCA members marked the day.

World No Tobacco Day 2014

  • Palau’s president signs a proclamation for WNTD2014.

  • Banners in the streets of Pakistan promote WNTD2014, organised by Coalition for Tobacco Control.

  • Cameroon Coalition Against Tobacco mark WNTD2014 in the capital Yaoundé.

  • Bangladesh PROGGA awards 5 Tobacco Control Journalism awards for WNTD2014.

  • Bangladesh Anti Tobacco Alliance demonstrate with symbolic tobacco products during WNTD2014.

  • Palau President Tommy E. Remengesau, Jr. (left) and Kambes Kesolei at a WNTD2014 event in Palau. © Merkii Urmakl-Meek

  • Student volunteers distribute smoke-free stickers and smoke-free car stickers to mark WNTD2014.(c) ASH Thailand.

  • COLAT organises a march in Lima, Peru to pass a law for a ban on tobacco advertising, promotion and sponsorship.

  • Hero supermarkets in Papua, Indonesia, agreed to not sell tobacco for 24 hours.

  • Representatives from Brazil’s National Cancer Institute and the Federal Revenue department explained how tobacco tax increases helped to reduce smoking in Brazil.

  • The community gets behind WNTD2014 during a mass rally in Bhaktapur, Nepal, organised by Health Rights and Tobacco District Network.

  • Members of the Kosrae State Tobacco Control Coalition hold up a banner to mark World No Tobacco Day. (photo courtesy KSTCC).

WHO's poster for World No Tobacco Day 2014.WNTD theme

Raising tobacco taxes helps governments by generating revenue and discouraging smoking, which boosts public health and reduces health care costs.

Tobacco use causes 10 percent of adult deaths worldwide. As a result, this World No Tobacco Day (WNTD), FCA is joining WHO to urge governments to increase tobacco taxes.

Higher tobacco taxes benefit public health by helping:

• some existing smokers quit;
• teenagers refrain from smoking; and
• smokers reduce how much they smoke a day.

Article 6 of the WHO Framework Convention on Tobacco Control (FCTC) focuses on taxation, and in October, 178 Parties to the FCTC are expected to approve guidelines on putting Article 6 into action.

Examples of higher taxes’ successes

Although tobacco users do react when prices go up, they tend to reduce their consumption by less than the percentage increase in price, which means they end up paying more in tobacco taxes.

A recent article published in The New England Journal of Medicine notes a 50 percent increase in inflation-adjusted tobacco prices reduced consumption by about 20 percent in high-income, and low and middle-income countries.

And bigger tax increases are more effective, the article adds: “The United States and the United Kingdom took more than 30 years to halve cigarette consumption per adult. With the use of large tax increases, however, France and South Africa halved consumption in less than 15 years.”

Because of low excise taxes, cigarette prices are far cheaper in many low and middle-income countries compared to high-income countries, even after adjusting for purchasing power. Increasing these taxes can produce significant results.

In Brazil, the average price of cigarettes more than doubled from 2006 to 2013. As a result, sales declined from 5.6 billion packs to 3.8 billion packs in the same period, and the number of smokers dropped from 21.4 million to 17.1 million. Revenue from tobacco excise taxes increased from 3.5 billion reals ($US1.6 billion) to 5.1 billion reals.

More recently, the Philippines revised its tobacco taxes, so that by 2017 the price of the country’s cheapest brands will have increased more than 1,000 percent.

FCA Director Laurent Huber said FCA is encouraging more governments to follow the leads of the Philippines, Brazil and other countries that have realised the importance of raising tobacco taxes to effective levels.

“We know this move saves lives: increasing tobacco taxes is one of the key measures in the FCTC, which has been ratified by 178 Parties representing nearly 90 percent of the world’s people,” he said.

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