Australian graphic warnings to lead the way

30 Sep 2011

Currently, Australia’s package warnings size is 30 per cent front and 90 per cent back. However, the new warnings will be the top 75 per cent of the front, and the top 90 per cent of the back, for an average of 82.5 per cent. 

This means Australia will have the largest package health warnings in the world.  Uruguay is currently the largest with 80 per cent front and back.

Australia plans to keep its rotation system for the warnings, using two sets of seven warnings, changed every 12 months.

The consultation document includes images for the first set of seven new picture warnings; the second set will be included in the final regulation.

There will also be a rotated series of text messages on one side panel regarding the toxic chemicals in tobacco smoke and their health effects.  It will have black text on a yellow background.  Seven such messages are outlined in the consultation document. 

The consultation period ends on 17 October 2011.

In a government press release Australia’s Minister for Health and Ageing Nicola Roxon said that 15,000 Australians die from tobacco each year.
“Plain packaging and graphic health warnings mean that the glamour has gone,” said Ms Roxon.

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