New Bloomberg funding rightly targets tobacco control ‘on the ground’

23 Mar 2012

The FCA invites other donors, including government development agencies, to join Bloomberg’s fight for health by contributing to the campaign against the tobacco epidemic. The WHO has determined that tobacco control is one of the most cost effective interventions to prevent millions of deaths.

The announced funding will build on current measures, including evidence-based policy change at the country level, tobacco industry monitoring, and litigation and advocacy support to challenge the industry’s efforts to thwart measures that improve global public health. These are also priorities for FCA as the tobacco control community begins the slow shift away from refining the FCTC to fostering the political will necessary so the Convention can guide real, effective change on the ground.

The Alliance looks forward to continuing to play an active role in this global effort.

Bloomberg press release

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