18 Aug 2008

Philip Morris, with others, engaged in a massive, continuous, near-half-century scheme to defraud the plaintiff and many others, even when Philip Morris always had reason to suspect―and for two or more decades absolutely knew―that the scheme was damaging the health of a very large group of . . . the smoking public―and was killing a number of that group.

– Williams v Philip Morris

Legal actions taken out by private parties or by states against tobacco product manufacturers can significantly reduce harm to public health caused by tobacco products. The potential positive results of legal action include product liability, medical cost recovery and rights-based litigation.

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