COP-3 media briefing: packaging – amplifying warnings . . . blocking deception

14 Nov 2008

Warnings on tobacco product packs have the power to increase awareness of the health effects of tobacco use and to reduce tobacco consumption.

The bigger the warnings, the better they work. And when pictures and words are used together, the warnings have greater impact.

Download media briefing in English [Adobe Acrobat PDF – 70.68 KB], French [Adobe Acrobat PDF – 73.24 KB], Spanish [Adobe Acrobat PDF – 72.66 KB], Russian [Adobe Acrobat PDF – 808.45 KB], Chinese [Adobe Acrobat PDF – 155.69 KB], Arabic [Adobe Acrobat PDF – 799.15 KB].

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