World No Tobacco Day

Every year, on 31 May, WHO and partners, including the Framework Convention Alliance, mark World No Tobacco Day to highlight the health and other risks associated with tobacco use. They advocate for effective policies to reduce tobacco consumption.

This year, World No Tobacco Day will focus on “protecting youth from industry manipulation and preventing them from tobacco and nicotine use.”

The World No Tobacco Day 2020 global campaign will serve to:

  • Debunk myths and expose manipulation tactics employed by the tobacco and related industries, particularly marketing tactics targeted at youth, including through the introduction of new and novel products, flavours and other attractive features;
  • Equip young people with knowledge about the tobacco and related industries’ intentions and tactics to hook current and future generations on tobacco and nicotine products;
  • Empower influencers (in pop culture, on social media, in the home, or in the classroom) to protect and defend youth and catalyze change by engaging them in the fight against Big Tobacco.

Visit World No Tobacco Day 2020 for more information.

Framework Convention Alliance Campaign and Activities

Strong cross-border TAPS regulation: Shielding youth from aggressive marketing and promotion of harmful tobacco products.

Each year, the tobacco industry finds new ways to advertise their products and attract new consumers, in particular, youths and women. In countries around the world, young people are at risk of being introduced to cigarettes and novel tobacco products through cross-border TAPS, especially through social media and other internet-based entertainment media.

The guidelines for implementation of Article 13 of the WHO Framework Convention on Tobacco Control (FCTC) indicate that a comprehensive ban on TAPS should include cross-border advertising, promotion and sponsorship. But there are many challenges to regulating cross-border TAPS in this modern era due to the rapid pace of change in internet and mobile communications but also the complex and global scope of new technologies.

  • Webinars – For decades, the tobacco industry has worked to weaken regulations, influence government policy, determine the terms of public debate and increase the number of tobacco smokers. This includes, for example, using various tobacco advertising, promotion and sponsorship (TAPS) techniques to normalise tobacco use. Stay tuned for more information!
  • Promote your World No Tobacco Day activities on an interactive world map (send activity details to the editor(at) for display on world map)

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