Tobacco industry targets Cameroon kids
The tobacco industry is using multiple marketing strategies to encourage school children in Cameroon to smoke, a recent report found.
The report, Big Tobacco Tiny Target, documented how the industry used various techniques near schools, such as:
- selling single cigarettes
- placing poster advertising on shop doors, windows and sidewalks
- displaying tobacco products on shop counters, behind counters or with non-tobacco products.
The report was produced by the Coalition Camerounaise Contre le Tabac – C3T (the Cameroonian Coalition to Counter Tobacco) with the technical assistance of the African Tobacco Control Alliance (ATCA) and Campaign for Tobacco Free Kids (CTFK).
The report also found that:
- 173 tobacco sale outlets were within a 100-metre radius of the 20 schools surveyed.
- For 85 percent of schools, points-of-sale were very close and visible from the school gate.
- Flavoured tobacco products were sold near the schools.
Its recommendations include banning:
- Sale of tobacco products around educational institutions.
- Display of tobacco products in retail outlets in Cameroon.
- Sale of cigarette in single sticks and small packs.