30 Jun 2011
“Below‐the‐line (BTL) marketing tactics are employed in ASEAN through Corporate Social Responsibility (CSR) activities, product placement in movies, dance parties, promotion girls distributing samples and music festivals among others,” adds the report.
Other titles published by SEATCA include: The tobacco industry and corporate social responsibility (CSR), and Point‐of‐sale: the tobacco industry’s last domain to fight bans on advertising and promotions.
SEATCA Director Bungon Rithiphakdee says the publications will be useful for all of the organisation’s stakeholders, particularly policymakers, partners and the media.
“We in SEATCA invest a lot of our time to produce evidence-based, up to date and relevant information on the South-East Asian region that can be put to full use by our friends and partners in tobacco control, both in the region and in the world,” she adds.