14 Nov 2008
Corporate Social Responsibility (CSR) and stakeholder marketing are part of standard business practice used to make the operating environment more supportive. While there may be benefits for society, the real purpose is to benefit business. This is as true for the tobacco industry as any other sector.
As a recent BMA report (Hastings and Angus 2008) points out this means that “tobacco industry CSR is a form of marketing, and therefore it should be prohibited under the terms of the tobacco advertising ban”.
The Framework Convention on Tobacco Control was broadly conceived to cover this kind of loophole; it should be used to eliminate tobacco CSR.
Download the full fact sheet (written by Professor Gerard Hastings from the Cancer Research UK Centre for Tobacco Control Research) in English [Adobe Acrobat PDF – 343.03 KB], Spanish [Adobe Acrobat PDF – 319.08 KB], Chinese [Adobe Acrobat PDF – 383.46 KB], French [Adobe Acrobat PDF – 254.28 KB], Arabic [Adobe Acrobat PDF – 133.26 KB], Russian [Adobe Acrobat PDF – 528.67 KB].